Doug de Villiers


With over 25 years local and international business & branding experience, Doug is a passionate & globally respected branding professional.

Having returned to Africa after many years in Asia and Europe, Doug joined what was then Interbrand Africa in 2006 as CEO, with the responsibility of delivering all Interbrand services in sub-Saharan Africa. Leveraging the experience & capabilities of the 33 offices around the world, while running offices in Johannesburg, Lagos, Nairobi and Port Louis, Doug is driven by the role that brands play in delivering direct business results.

Doug has a broad academic background in Industrial Psychology, Economics, Marketing and Business (Rhodes, UNISA, UNISA SBL, WBS, HBS), and is a Chartered Marketer. He also holds multiple academic and advisory positions including an Executive Fellowship and Visiting Professorship at Strathmore Business School, a guest lecturer at MBS, UNW, UJ Masters level, and a member of the Henley Business School Africa advisory board. A previous member of the Marketing Association SA board (MASA), and a founding member of the Brand Council South Africa, he is a regular media commentator and presenter and contributed to the ‘Business in Africa’.

Doug’s clients include several governments in Africa, many global brands present in Africa, and of course a huge selection of Africa’s leading brands.