Richard Prévost

Strategy Director


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Richard oversees all strategic work in Sub-Saharan Africa and brings a wealth of strategic skills and multi cultural experience to Intergroup, having worked in the UK, US, Hong Kong, Kenya, Cameroun, Nigeria, Namibia, Botswana, Zambia, Poland, Pakistan and Australia.

He has worked extensively on both client and agency sides, as a specialist in marketing management, advertising & communication, packaging & design, market research and brand strategy.He brings a well-rounded perspective to any business problem and prides himself in constructing innovative solutions to clients to maximize their brand.

Richard’s academic qualifications include a Masters degree in Business Management from the Graduate school of Nancy – France (ICN) and a Post Graduate diploma in Marketing Communication from the Red & Yellow School in Cape Town.

Key clients: FBN Capital, Capricorn Group, Bestmed, Brand Kenya, Kenya Airways, Altron, SABC, Sappi, Eskom, Cummins, Anglo American, Tiger Brands, Oil Libya, Gulf Energy, Dialdirect and Johannesburg Stock Exchange.