The best of the best.
Today businesses operate in a constantly changing marketplace. Consumer values and needs change; products and services change; competitors change and adapt. With an increase in retail liquor franchises emerging in the South African market, reputable, family-owned business Ultra Liquors was ready to explore a franchising model to support their planned expansion.
Requiring a fresh new identity and effective brand strategy to cover all touch points, Intergroup eagerly began developing a consolidated brand strategy platform.
The Intergroup design team created an updated logo to ensure relevance and further entrench the brand in the minds of consumers. To compliment the new logo, an ownable, custom-designed word mark was constructed to further refresh the brand.